Search engines, circumcision and Karl Stefanovic
Sunday, March 27th, 2011If you are the sort of person that enjoys the British TV show Skins or the musical stylings of Britney Spears then you’ll be wanting to spend a bit of time at this here website. At least, that’s what my search engine traffic seems to suggest.
Well over 2,000 visitors have found themselves at this blog after typing the word ‘skins’ into their search engine of choice and well over a 1,000 more have stopped by after searching for ‘britney spears’.
In reality, if you were in search of meaningful material about either subject you would be sorely disappointed.
My only mention of E4’s Skins was a short review of the show, republished here after appearing as a Daily Proposition in Crikey’s Daily Mail. Similarly, my only substantial mention of Britney Spears was a less-than-flattering examination of her on-stage antics some years ago.
So why is this happening and why should you care?
In answer to the former, well, it’s just the way search engines work. To simplify the process somewhat, search engines trawl through websites like this, compile a list of keywords that are attached to pages and articles and then add this information to a whopping great big database. Then, when a user searches for their favourite pop star, the search engine checks to see which sites mention the entertainer in question and suggests those sites to the searcher.
For over 2,000 people that searched for Skins and over 1,000 that searched for Britney Spears, this site would have been listed as a potentially relevant source of information.
Google’s folly aside, why should you care?
Well, let’s just say that search engine traffic can be a pretty hilarious beast.
As well as attracting readers who happen to be searching for a pop star or TV show I’ve mentioned at one point or another, there are some, shall we say, more unexpected search results driving traffic toward A Cursory Glance…
The phrase ‘hermaphrodite images genitalia’ is not one that I tend to make frequent use of in casual conversation and it’s certainly not one that I remember publishing. But while this particular phrase never appeared on the site in its entirety, it’s certainly true that I’ve used all three of those words before, albeit in completely different contexts.
It would seem that the unrelated use of the words ‘hermaphrodite’, ‘images’ and ‘genitalia’ were enough to drive at least one curious reader to this site. One can only assume they would have been rather disappointed.
In a similar vein, the search term ‘stephanie bendixsen lesbian’ has driven a number of ambitious readers this way and, as with the previous example, I suspect the result would have been rather underwhelming. I’ve certainly mentioned Good Game‘s Hex before and the word ‘lesbian’ has also been used but the combination of both is not something I’ve ever had reason to publish.
But perhaps the most entertaining search term to have deposited someone on my digital doorstep was: ‘Is Karl Stefanovic circumcised?’
The thing I like most about this particular search is that it’s clear someone actually wants to know whether or not Karl Stefanovic is circumcised. If the search had been ‘karl stefanovic circumcised’ you could argue they were searching for a video of Mr Stefanovic talking about circumcision, or something similar, but the way the search term is phrased – as a simple yes/no question – seems to leave little doubt.
For those that aren’t familiar with Channel Nine’s International Man of Misery©, Mr Stefanovic is the network’s go-to guy when it comes to on-the-ground ‘reporting’ of natural disasters. As Perth Now points out, Mr Stefanovic seems to have an unhealthy penchant for lobbing into disaster zones: he was there when Cyclone Yasi was wreaking havoc up north, he was on the ground when Christchurch was being torn apart, and he was doing his thing over in Japan after the earthquake/tsunami/nuclear-threat triple-header.
Again, there is a clear reason why a search term like ‘Is Karl Stefanovic circumcised’ takes readers to my blog. In one particular post I happened to mention Mr Stefanovic in passing and in a separate article I argued that women should probably avoid asking their male partners to get circumcised. The combination of these two articles (and their relevant keywords) provided a curious reader with a brief moment of hope.
Honestly though, did this curious individual actually expect to find an answer to their question? Were they hoping to stumble upon something like www.cgradecelebritycircumcisions.com? Or perhaps they were hoping for www.foreskinfinder.com.au?
In any event, it’s good to know that readers can find my site with a simple Google search. Now all I need to do is start saying something worth reading about…







